max effective

High Desert Precision: Founder


  • Founded High Desert Precision as an entry to the firearms industry.
  • Developed brand, website, logo, and video intro/outro.
  • Organically grew brand to 19K followers on Instagram. Then rebranded to Max Effective.

Max Effective: Founder


  • Founded Max Effective with emphasis on long range rifles and the gear that supports the gun.
  • Set up distribution accounts with major US wholesalers and distributors.
  • Gained access to the Accuracy International brand as a stocking dealer.
  • Y1 revenue over $60K.

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